A TV channel earned extra business of Rs 500m by raising its rating fraudulently, says Media Logic Pakistan CEO Salman Danish
LAHORE (92 News) – Media Logic Pakistan CEO Salman Danish has said that a TV channel has earned an extra business of Rs 500 million by fraudulently increasing its rating.
Addressing a press conference on Tuesday, he said that three employees of Media Logic Pakistan were on the payroll of the said media group.
Salman Danish said that a case had been registered against the three employees who were still at large.
He said that the channel first time did so in 2008 and it was caught in 2009. “The channel caused a loss to other channels by getting the rating of its choice,” he said.
Advertising agencies give advertisements to a channel on the basis of its rating.