Internet groups, US Chamber sue Maryland over digital advertising tax

The suit calls the law “a punitive assault on digital, but not print, advertising. It is illegal in myriad ways and should be declared unlawful and enjoined.”

State lawmakers estimate the tax could raise as much as $250 million a year after it takes effect. Other states are also considering taxing digital advertising.

Maryland State Senate President Bill Ferguson said in a statement it was “disappointing to see these companies spend millions on high-powered attorneys instead of paying their fair share.”

The suit argues the act will reduce “resources to support the creation and availability of high-quality ad-supported content, leaving the online field overrun by low-quality ‘junk’ content.”

The suit also challenges the tax’s “punitive character, including its severity (up to 10% of gross revenues) (and) its focus on extraterritorial conduct.”

The law covers companies with global digital ad revenues of at least $100 million. Supporters have said it is aimed at the largest platforms like Amazon, Facebook, and Alphabet’s Google.

Facebook spokesman Daniel Roberts said the company “pays millions of dollars in taxes to Maryland and supports small businesses in the state in a variety of ways, so we are disappointed that the General Assembly would pass such a punitive law.”

The state attorney general’s office warned last year there was “some risk” a court could declare the measure unconstitutional.

The suit also argued Maryland’s tax “exacerbates a foreign policy dispute with France and other European countries and makes it impossible for the federal government to speak with one voice on a matter of foreign policy.”

France and other countries view digital service taxes as a way to raise revenue from the local operations of big tech companies which they say profit enormously from their markets while making only limited contributions to public coffers.