Kylie invites politics-weary Brits to call on your friends in Australia
MELBOURNE (Reuters) – Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.
Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit and its first December election in almost a century.
“We can turn off the news, you can kick off your shoes,” Minogue sings in the advertisement.
It first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million ($10 million) Tourism Australia campaign - the largest investment the organization has made in Britain in more than a decade.
Minogue is joined in the campaign, called “Matesong”, by several fellow Australian celebrities who are well known in Britain, including comedian Adam Hills and former cricketer Shane Warne.
While not referring directly to Brexit, the advertisement mentions a “tough and confusing” year, with Hills saying “negotiating tricky trade deals is a shocker”, and Minogue suggesting a cute quokka is good distraction.
Quokkas are a small marsupial found in only a few parts of Australia that are known for their friendly and inquisitive nature.
The ad shows beautiful Australian beaches and stunning scenery, a sharp contrast to pictures appearing in news bulletins around the world this month of ferocious bushfires sweeping parts of Australia.
The country has been gripped by severe drought and a bushfire season that has been both earlier and more intense then usual.
There is no immediate data available on whether the fires, which have devastated wildlife in some areas, have been putting off tourists.
About 92 News HD Live Main TV Channel of Pakistan:
92 News (also known as 92 News HD Plus (Channel 92) is a conservative Urdu language TV channel based in Lahore, Pakistan.
Mian Muhammad Hanif is the chairman of the channel.
This TV channel is a subsidiary of Madinah Group under Galaxy Media Group.
The channel's name, 92, is to celebrate the 1992 Cricket World Cup won by Pakistan. The number 92 is also the telephone country calling code of Pakistan, which is another major reason behind the channel's name.
92 News HD is Pakistan’s first HD Plus News Channel. Aims to bring credible & responsible News & important stories from Pakistan & around the World
We bring you Latest Pakistani and International News at 92 News Hd Plus to Read and Watch
We believe in genuine and true journalism, we do not prevail sensation just for ratings.
We do not hide news but never tend to add any unethical content or angling that goes against the norms of our religion Islam and Pakistan's culture.
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