Farmane-Ilahi

LAHORE (Web Desk) Pakistan’s travel and tourism market is projected to generate $4 billion in 2025, highlighting its economic potential.

According to a report by Statista, the industry is set to grow at an annual rate of 6.75 per cent, reaching $5.53 billion by 2029, ensuring long-term expansion.

The ‘Package Holidays’ segment will be the largest contributor, valued at $1.92 billion in 2025, reflecting rising demand for planned vacations.

By 2029, the number of users in the ‘Package Holidays’ market is expected to reach 22.17 million, showing increased travel interest.

Market penetration is forecasted to grow from 11.3 per cent in 2025 to 14.6 per cent by 2029, making tourism more accessible.

The average revenue per user (ARPU) is projected at $150.66, indicating increased consumer spending on travel and leisure.

Online sales will contribute 66 per cent of total tourism revenue by 2029, emphasising the shift toward digital platforms.

Improved infrastructure and rising disposable incomes are fueling domestic tourism, boosting local economies.

Online booking platforms and social media are reshaping travel trends, making tourism more efficient and accessible.

Government initiatives, policy reforms, and promotional campaigns are enhancing Pakistan’s tourism industry.

Enhanced international flight connectivity is attracting more foreign tourists, increasing foreign exchange earnings.

A stable political environment and improved security measures have boosted traveler confidence, driving tourism growth.

Tourism expansion is expected to create employment and economic opportunities across multiple sectors.

Sustainable tourism practices are vital for preserving Pakistan’s natural and cultural heritage for future generations.

Increased private investment in hospitality and transport can accelerate industry growth and service quality.

Pakistan’s tourism sector is on a steady rise, offering immense potential for economic and social development.