Farmane-Ilahi

LAHORE (92 News) Velo Sound Station Season 3 has officially launched with a dazzling ceremony at the historic Lahore Fort, marking a new chapter in Pakistan’s contemporary music scene.

This season brings acclaimed filmmaker Bilal Lashari and producer Ammara Hikmat into the world of high-end music video production, promising a cinematic approach to musical storytelling.

The glamorous launch was attended by a host of celebrities, including global music icon Atif Aslam, actor-singer Fawad Khan, Shae Gill, Faris Shafi, Zain Zohaib, Meesha Shafi, the Young Stunners, and more. Chairman of the Walled City of Lahore Authority, Kamran Lashari, was also in attendance, while the evening was elegantly hosted by fashion designer HSY.

Season 3 opened with a powerful performance by Faris Shafi and Zain Zohaib, which was met with wide acclaim. Lashari’s direction received praise for its visual flair and creativity.

This season promises weekly releases featuring a dynamic line-up of artists, including Hasan Raheem, Natasha Noorani, Anwerul Khalid, Resham Fayaz, Abdul Hannan, and Adnan Dhool. With a mix of established stars and emerging talent, the platform aims to deliver a diverse musical experience.

With Bilal Lashari at the creative helm, Velo Sound Station is set to push boundaries and reshape the music video landscape in Pakistan, blending cinematic artistry with cutting-edge sound.