Apple buys music analytics company Asaii: Axios

15 Oct, 2018 9:30 am

CALIFORNIA (Reuters) – Apple Inc has acquired music analytics start-up Asaii, Axios reported , citing sources, in a bid to strengthen content recommendations to its music users.

Apple’s deal to buy Asaii was worth less than $100 million (76.4 million pounds), Axios reported , citing a source.

Asaii can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added.

Last month, Apple completed the acquisition of music discovery app Shazam, a deal to help it better compete with Spotify, the industry leader in music streaming services.

Apple and Asaii were not immediately available for comment outside regular business hours.

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