Samsung recalls Galaxy Note 7 phones after battery fires

03 Sep, 2016 11:31 am

SEOUL – Samsung Electronics Co Ltd has recalled all Galaxy Note 7 smartphones equipped with batteries it has found to be fire-prone and halted their sales in 10 markets, denting a revival of the firm’s mobile business.

Koh Dong-jin, head of the South Korean company’s smartphone business, declined to comment on how many phones needed to be replaced, but said Samsung had sold 2.5 million of the premium devices so far.

Speaking at a news conference on Friday, Koh expressed regret over the recall, which will affect markets including South Korea and the United States. Models in China feature a different battery and are not being recalled by Samsung, the world’s biggest smartphone vendor.

The recall comes just over two weeks after the company launched its latest premium phone, which features an outsized screen and high-resolution camera. It follows reports of the 988,900 won ($885) phone igniting while charging.

The manufacturer plans to replace not only phones with faulty batteries sold to consumers, but also retailer inventories and units in transit. Nomura estimated that more than 1 million units have been sold to end consumers.

“I can’t comment on exactly how much the cost will be, but it pains my heart that it will be such a big number,” Koh said.

Strategy Analytics said the combined cost of the recall and lost sales would lop $5 billion off Samsung’s smartphone revenue this year and cut smartphone profit margin by 1.5 percent.

The scale of the recall is unprecedented for Samsung, which prides itself on its manufacturing prowess. While recalls in the smartphone industry do happen, including for rival Apple Inc, the nature of the problem for the Galaxy Note 7 is a serious blow to Samsung’s reputation, analysts said.

The company should act quickly to minimize damage to its smartphone recovery, after a string of product successes had reversed a fall in market share, they added.

CUSTOMERS PUT ON HOLD

The phone first launched in 10 markets in North America, Asia and the Middle East. Further roll-outs have occurred since in markets like China, where sales started just this week. Its wider availability, set for coming weeks, is now on hold.

While there are occasional reports of phones catching fire or otherwise burning users, documented cases that lead to widespread product recalls remain relatively rare. Samsung said it was aware of 35 reports of affected Note 7 batteries.

In 2007, the largest battery recall in consumer electronics history took place when Nokia, then the world’s top mobile handset maker, offered to replace 46 million phone batteries produced for it by Japanese maker Matsushita Battery.

Germany’s biggest operator, Deutsche Telekom, said it had stopped delivering orders for the Galaxy Note 7, while French operator Orange said on its website that it had stopped pre-sales of the phone and postponed its planned sales launch – scheduled for Friday.

In Britain, mobile carriers EE and Vodafone continue to accept pre-orders for the Note 7 on their sites. A Vodafone spokesman said its planned Sept. 19 sales launch could now slip, but the company was waiting for more details from Samsung to decide.


US. operators have been taking pre-orders since early August. All major wireless carriers, including No.1 US wireless provider Verizon Communications Inc, said they had stopped selling the Galaxy Note 7. Samsung said in a separate statement it started an exchange program in the country for the Note 7.

Major US retailers Best Buy and Target also said they had halted sales of the Note 7.

Verizon said that if a customer wants to return or exchange the Galaxy Note 7, it would waive through Sept. 30 the restocking fee it charges customers. T-Mobile US, majority owned by Deutsche Telekom, said in a statement it would also waive restocking and shipping charges to customers who want to return the recalled phone.

SECOND-HALF HOPES

Samsung has said it aimed for the Note 7 to maintain strong sales momentum in the second half of the year against stiffening competition from the likes of Apple, which is widely expected to release its latest iPhone next week.




Latest Videos